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The QVC launch will include the Guide Wand applicator along with the Line Luxe Long-Wear Eyeliner.
September 15, 2023
By: Lianna Albrizio
Associate Editor
Guide Beauty will make its QVC debut with its Chief Creative Officer Selma Blair and Founder Terri Bryant. Guided by the principles of inclusivity and innovation, Guide Beauty has created a line of multi-use tools and formulas that not only enhance personal care routines but empower individuals to embrace their independence and beauty. The direct-to-consumer brand selected QVC for its first retail launch and will leverage the video commerce platforms to showcase and demonstr...
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